Continuing to reveal new and upcoming 550 colorways, New Balance gives us a look at an upcoming “Aura Purple” makeup for the ladies.

ParoissesaintefoyShops This offering of the comes constructed in a mix of mesh and leather featuring a White base with Purple contrasting accents. Signature “550” branding and “N” side logos atop a two-tone rubber outsole completes the design.

Check out the additional photos below, and look for the women’s This offering of the “Aura Purple” to release on August 11th at select retailers and NewBalance.com. The retail price tag is set at $110 USD each.

UPDATE 8/4: New Balance confirms the women’s “Aura Purple” 550 releases August 11th via NewBalance.com.