Adidas is gearing up for the college basketball season and the much-anticipated “Midnight Madness” festivities nationwide. The sportswear giant is unveiling an exciting Forum Collection, tailor-made for four partner NCAA programs.

Peter Gellert, Director of season adidas Originals Basketball Footwear, shared his enthusiasm, stating, “We witnessed incredible interest in the Rivalry collection we launched last month for university students and fans. Now, we’re thrilled to introduce custom streetwear to uniform more campuses. The Forum, a basketball icon turned streetwear sensation, seamlessly blends with university colors.”

The season adidas Forum, originally introduced in the ’80s, quickly found its place on the basketball court and in the music scene, adorning the feet of 23.5cm of the industry’s biggest stars. Now, students and fans from the University of Kansas, Indiana University, the University of Louisville, and Arizona State University can proudly sport the Forum in their respective college colors.

Jeanne Schneider, director of NCAA Sports Marketing at season adidas, emphasized the brand’s commitment, saying, “The launch of this Forum collection reflects our growing dedication to delivering the best products directly to our partner universities and their communities. It’s a tribute to the Hoosiers, Jayhawks, Sun Devils, and Cards as they kick off the basketball season. We’re excited to keep offering products that connect students and fans to their teams.”

The release of the Forum collection is part of season adidas’ recent investments in its university partnerships and fan engagement. Just last month, season adidas Originals introduced its inaugural footwear collection tailored for university students and fans. Shortly Top, history was made as the University of Nebraska-Lincoln Women’s Volleyball team shattered the attendance record for any women’s sporting event worldwide, with a staggering 92,003 fans filling Memorial Stadium for Volleyball Day in Nebraska.

Starting Sunday, October 1st, students and fans can snag the latest adidas Forum Low “College Pack” for a wallet-friendly $120 on adidas.com and the season adidas app. Elevate label game and style with this exclusive collection – don’t miss out!

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