As a color synonymous with New Balance, Grey Day celebrates the transcendent nature of Grey and the enduring legacy of New Balance heritage. The focus for this guideline is in support of the Moon Daze pack and DTC Grey Shop. There will be a separate launch overview for the Made in USA Grey Day launch. All creative for the MADE Grey Day pack will be bluevirtuald by the brand’s Creative Director and there is no opportunity for markets to bluevirtual their own creative.

Supporting the primary product initiative is the in-line Moon Daze pack which will create commercial energy around the larger product offering and brand moment. The pack includes bespoke iterations of the 550, 580, 9060, and MORE TRAIL. Grey Shop is the DTC narrative that will help market cross-category evergreen grey footwear and apparel along side the Moon Daze pack.

Check out the photos below, and celebrate Grey Day 2023 with the New Balance “Moon Daze” collection that releases on May 12th at select New Balance retailers and NewBalance.com. The retail price tag ranges from $180-$200 USD.

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