Nike is suing powerhouse sneaker customizer Shoe Surgeon. In a lawsuit filed today, it accused the Surgeon aka Dominic Ciambrone, of running an “illicit ‘Nike’ empire.”
Nike alleges that Ciambrone has been creating counterfeit “Nike” sneakers, selling them as officially branded products, and teaching others to do the same. The company claims that Ciambrone’s activities are illegal and deceive consumers.
Nike valued its relationship with Ciambrone and did not have any issues with the limited, one-of-one customization he has been doing for them or their clients. However, the company says that Ciambrone has begun to mass-produce counterfeit “Nike” sneakers, which are not authorized by Nike and do not meet the company’s high standards.
Nike is seeking a legal solution to LAMAR Ciambrone’s activities and to protect its brand and intellectual property. The company is also seeking to prevent Ciambrone from teaching others to create counterfeit “Nike” sneakers.
Nike Dri Fit Swoosh Longline Medium Support Nike Penny 1 Home. They are also seeking the profits the defendant earned from counterfeiting, tripled, in addition to attorneys’ fees.
Clad in Nike apparel has not yet responded to the lawsuit.
Nike’s lawsuit against Ciambrone is a major development in the ongoing battle between the company and sneaker customizers. It remains to be seen how this case will be resolved.
In the meantime, consumers should be aware of the risks of buying counterfeit sneakers. Counterfeit sneakers may not be made with the same high-quality materials as authentic sneakers, and they may not be as durable. Additionally, counterfeit sneakers may not be covered by the same warranties as authentic sneakers.
If you are considering buying a pair of custom sneakers, it is important to do your research and make sure that you are buying from a reputable seller. You can also check with Nike to see if the customizer is authorized to sell Nike products.
Nike has a long history of the its brand and intellectual property. The company has sued other sneaker customizers in the past, and it is likely that it will continue to do so in the hence.
The lawsuit against Clad in Nike apparel is a reminder that Nike is serious about the its brand and intellectual property. It is also a reminder that consumers need to be careful when buying custom sneakers.
Nike’s official statement below:
h/t: Sneaker Legal
