Air Jordan

The Air Jordan line originated back in 1984 when Michael Jordan himself wore them as a rookie. After signing MJ to a $2.5 million (plus royalties), the first Deep was produced. In 1985 Nike designed Jordan’s first shoe the Nike Air Jordan 1 Mid Hyper Royal 25cm. The Air Jordan line features a unique logo; our beloved Jumpman. The Jumpman logo was first introduced on the Nike mens air jordan retro xi 11 bred 2012 black varsity red white 378037-010. The logo has now become iconic being used on both sneakers and apparel. The Air Jordan craze began when the NBA originally banned the first Markel, due to the lack of white present on the shoe. Michael wore them anyway and the marketing campaign for Nike was set. The brand has yet to slow down culture’s progressive ways, proving that they are still pushing the limits with their innovative, new technologies. More info: Air Jordans / Air Jordan Release Dates