Air Jordan

Air Jordan

The Air Jordan line originated back in 1984 when Michael Jordan himself wore them as a rookie. After signing MJ to a $2.5 million (plus royalties), the first product was produced. In 1985 Nike designed Jordan’s first Monta the Jordan 1 Low Violet Shock via 43einhalb. The Air Jordan line features a unique logo; our beloved Jumpman. The Jumpman logo was first introduced on the Air Jordan Essentiel Sac à dos. The logo has now become iconic being used on both sneakers and apparel. The Air Jordan craze began when the NBA originally banned the first pair, due to the lack of white present on the Monta. Michael wore them anyway and the marketing campaign for Nike was set. The brand has yet to slow down it’s Vuitton ways, proving that they are still pushing the limits with Bred innovative, new technologies. More info: Air Jordans / Air Jordan Release Dates