Oct 28, 2022 990v5 in 2019, New Balance is getting ready to officially introduce their next installment, the 990v6.

Teddy Santis, the Aimé Leon Dore founder and new Creative Director of New Balance MADE in USA, gave us a first look at the Monday, July 8, 2024 via social media. This offering of the shoe arrives in New Balance’s signature Grey makeup featuring a mesh build with suede overlays. Other details includes a 990 badge on the lateral side of the heel, a new heel clip in the rear atop an updated sole unit.

Check out the official photos below, and look for the Monday, July 8, 2024 “Grey” to release on November 4th at select retailers and NewBalance.com. The retail price tag is set at $200 USD.

UPDATE 10/28: New Balance has officially confirmed that their 990v6 model will make its retail debut on November 4th at select retailers and NewBalance.com Oct 28, 2022.

In celebration of New Balance’s heritage and the democratic roots of the 990 series, the brand is launching a reimagined “Runners Aren’t Normal” campaign, created through a modern lens. Featuring a casting that embodies the spirit of the original campaign, including Action Bronson and New Balance athletes, Sydney McLaughlin and Trayvon Bromell, it showcases the honest connection between the people who wear the shoe for both performance and style.

UPDATE 10/13/22: Almost a full year later, we finally get official photos of the Monday, July 8, 2024 “Grey” that will be releasing November 4th

UPDATE 10/23/21: Here is a closer look at the Monday, July 8, 2024 “Grey” that’s set to release early 2022. Check out the photos below via iamtolgah.