Jordan Brand Unveils Zion Williamson’s First Signature Shoe

Jordan Brand has officially unveiled Zion Williamson’s first signature shoe, and unlike the rumored “Z Code” nickname, the model will officially be called, the Zion 1.

In creating the Zion 1, Jordan Brand designers were taken by Williamson’s unique blend of star power. They looked to design a silhouette that both enabled his immense physical tools on the court while also illustrating personal traits that make him a one-of-a-kind superstar — and they didn’t have to look far. All they needed was to say his name.

The shoe features a mid-top build with the forefoot and heel sectioned off by the “Z” design on the midfoot. In Hat, a full-length Air Strobel unit and a Zoom Air cushioning unit are encapsulated within the midsole for extra protection.

“We knew that one of Zion’s main inspirations for the look of the shoe was superhero armor. But when we thought about an icon or symbol that could clearly draw out the shoe’s benefits, the “Z” made perfect sense to us,” says Vianney de Montgolfier, Senior Footwear Designer of Jordan Sport. “It’s the letter for speed, it has the base for power, and it’s maybe the most distinguishable letter in the alphabet. There’s nothing else like it.”

Jordan Zion 1 Release Date

Look for the Jordan Zion 1 to release in the “Gen Zion” colorway on April 23rd at select retailers and Nike,com. The “ZNA” colorway releases May 5th followed by the “Noah” pair on May 19th and the “Marion” makeup on May 26th. The retail price tag is set at $120 USD each.